Who is the King of Price Comparison sites? What would one look for in a good 'price comparison' King, if we were to crown one today? With squillions of lesser sites popping up everyday vying for a slice of this lucrative "dollar-cake" (some even powered by the main players), trying to breathe new life into the price comparison concept has proven a struggle. In the UK a similar pattern is emerging, in respect to the millions of comparison sites emerging only. The big difference though, in my opinion, is that the 'King of comparison shopping' in the UK has yet to be crowned...
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