In the past, contributions from the very rich to the poor were most often made anonymously. Many of the direct recipients of charity did not even know the identity of their benefactors. Today all this has changed. However, there is no doubt that endorsement of various charities by well-known film stars, musicians and sports personalities, coupled with the celebrities' own actual high-profile donations, can vastly increase public awareness of some indisputably worthy causes. Underprivileged children, homeless refugees, victims of natural disasters and sufferers from diseases such as AIDS are among the unfortunate people who have been hugely helped " not only by generous donations from wealthy personalities, but also thanks to contributions made by ordinary donors who have been deeply moved by the charitable activities of public figures they admire.
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