Saturday, November 8, 2008

Lewis Hamilton - Formula One Champion and Global Brand

It was probably the most nail-biting, right-to-the-wire race ever to take place in Formula One and on Sunday 2nd November 2008, floors all over the United Kingdom were pounded by hundreds of thousands of feet as racing fans literally jumped for joy when Lewis Hamilton finally achieved his dream: to become the Formula One World Champion. Hearts leapt at the last when Timo Glock fell back and Hamilton made the fifth place he so desperately needed to get him those vital points, taking him just one point above Felipe Massa to clinch the revered title...

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