What Has the BP Crisis Taught Businesses?

Businesses, environmental agencies and citizens across the world have been gripped by the current BP crisis occurring in the Gulf of Mexico. For along with the spill itself wreaking havoc to our defenseless environment we are also witnessing one of the world most powerful brands flounder as it tries to stop the leak and, so far, unsuccessfully minimise the damage to their already tarnished reputation. As we all suck up every piece of negative press being dealt to BP, much of which is very deserving, small to medium businesses should also take a second to consider "what if...

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